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Start-up and investor success stories on the agenda for eCommerce MoneyAfrica

What's on the eCommerce MoneyAfrica Exhibition agenda?

START-UP SUCCESS STORY

SweepSouth is an on-demand cleaning service company. Founded in 2014 by Aisha Pandor and her husband Alen Ribic, the platform connects cleaners with home owners.  The company processes more than 5,000 bookings a month in Cape Town, Pretoria and Johannesburg. It employs 15 people and may expand to Durban at a later stage. Airbnb also uses SweepSouth services.  The company has raised R7m in funding from venture capital providers, including FNB's EdgeGrowth and Newton Partners. Last year Pandor and Ribic spent four months in Silicon Valley, San Francisco, participating in the prestigious 500 Startups accelerator.

START-UP SUCCESS STORY

In October 2015 Ntuthuko Shezi launched LivestockWealth, a startup that marries technology and Africa's oldest and most enduring traditional form of wealth - cattle.  Shezi says in the business' startup phase, they had to focus on two things, "To start off with I've had to put in a little bit of my own cash to get off the ground. It's always important for entrepreneurs to start with what you have. And also at the same time to keep things as simple and as uncomplicated as possible. We got a very simple basic website that got us going to where we could. We started with a few cows, we started with 40. Then we went out to prove the concept that it works and only then we can confidently go out there and say this is what we've done with our own money and this is how the customer/market has responded - can you help fund us for the next 100 or 1 000 cows?"  Livestock Wealth also participated in pitch competitions. "That is a good way to test your idea against other ideas out there. Most of the time when you win something, that money is largely 'no-strings-attached'. We've been fortunate to receive some funding from The Innovation Hub, Alpha Code and Merrill Lynch," he adds.

Click here to register for an exhibition visitor pass for only R100!

CASE STUDY

When Pick 'n Pay were conceptualizing a way to take the Super Animals in-store collectables campaign to the next level, they knew they needed something cutting edge and fun.  It was at this point that Pick 'n Pay turned to Sea Monster to develop a mobile app that would bring an element of surprise and further engagement to the campaign.
 
Practical Gamification: case studies from Sea Monster Entertainment
Glenn Gillis, Managing Director for Sea Monster will explain what gamification is. Discuss tools to engage people, motivate action and solve problems and creating elements, mechanics, measurement and motivators.
 
START-UP INVESTOR SUCCESS
 
Silvertree Capital builds businesses in Africa, by bringing together new and old economy business models. They build their own business, support entrepreneurs, and enable corporate partners.  Their portfolio includes, amongst many other successful businesses; Price Check, Cyber Cellar, Zando and Jumia.
 
  • Is African Fintech disrupting anything, or is there nothing to disrupt?
  • When in the development stage do you pitch investors
  • Why the African market holds great potential for investors 
 
eCommerce MoneyAfrica takes place 22 - 23 February 2017 at the Cape Town International Convention Centre.