Established in 1996, Welcome Real-time serves Banks, Payment Processors and Marketing Providers through its range of loyalty and customer relationship management solutions and services. Headquartered in Aix-en-Provence (France), Welcome counts other offices in Paris, Singapore and São Paulo. Welcome Real-time has implemented its solutions in over 20 countries, across 5 continents, proving its ability to meet diverse business needs.
Welcome has witnessed a recent mindset evolution from merchants and acquirers, who tend to be overwhelmed by new payment offers such as NFC, QR codes, mobile solutions or Wallets. Those new technological components require Value Added Services (VAS) such as CRM or Loyalty in order to provide an innovative and frictionless customer experience. Data monetization has already been well used by pure players but merchants with physical stores have lost the ability to understand the customer behavior in-depth, although they are the ones with direct contact with the consumers.
The “Loyalty Impact At Store” solution is dedicated to merchants and is enabled by payment players. It leverages on the payment transaction time, transforming these 4 seconds into a moment of interaction between the merchant and the consumer, inviting the customer to come more frequently, to buy more, or to come soon. This solution also builds-up customer knowledge at merchant's point of sale to help merchants and banks to have a clear view on customer behavior, and get a summarized analysis on their business activity. Most initiatives by merchants to drive customers to their stores fail because they lack the ability to categorize and segment their customer base, while requiring a lot of work and significant investment from the merchants. The solution allows a smooth customers engagement: asking on the POS “Would you like to benefit from offer?”. The solution helps merchants to drive traffic and to increase the ticket size. On top of the value add to the merchant, the solution creates a real stickiness of the retailers to the bank, by adding value to their acquiring services.
Please wait for all the slides to be downloaded before browsing slides.
