Feb. 25, 2019
Acted Labs Ltd. announced the launch of a digital artists booking platform that allows performing artists to showcase their work and automate contracts, payment and invoices, according to a company release.
Acted Labs said that artists using the platform can create profiles on the platform and link back to their SoundCloud, YouTube or other sites.
Companies looking to find artists can list their particular venues for booking, with event details, budget and other information.
Julien Plouzeau, chief executive of Acted, said that artists normally are booked through agencies, which adds a 15–20 percent markup to the process.
"I’ve run one of the largest talent agencies in the Middle East and come to the conclusion that the process was inefficient for both parties," he told Mobile Payments Today via email. “If they are booked directly through a Google search, you usually don’t have peer reviews (like Trip Advisor), which we are currently implementing."
The platform includes a range of venues — from wedding and corporate event settings to concert halls and nightclubs. Acted has already partnered with public relations firms, event organizers and other leading venues in Europe, the U.K. and the Middle East, the company said.
Plouzeau said the platform would likely expand to the U.S. after the company raises additional funding in a new round.
More than 900 acts have already signed up on the platform. Deposits are fully guaranteed through a payment protection plan.
New artists who sign up before April 15 are offered the chance to enter a contest for free photo shoot.
Topics: Mobile Payments, Region: EMEA
Companies: ACTED Labs Limited
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