Published / Updated:
Feb. 27, 2019

This case study looks at how Aftonbladet (part of Schibsted Media Group) uses telco solutions for subscriber and revenue growth. Aftonbladet, one of the leading daily newspapers in Sweden, has integrated Fortumo's direct carrier billing platform to collect payments from its readers.

Carrier billing provides Aftonbladet's readers with an accessible and simple payment experience: any mobile device owner can subscribe to the newspaper in just a few clicks. This has resulted in carrier billing increasing Aftonbladet's organic user growth.

Aftonbladet readers can subscribe to the online Aftonbladet Plus and Aftonbladet Plus Premium services, which gives them access to premium articles, consumer tests, travel guides, unique offers and discounts. Readers can subscribe to Aftonbladet either by using their credit card, Klarna or carrier billing.

About Fortumo

Fortumo is a digital enablement platform for app stores and digital service providers for user acquisition, monetization and retention. The company connects service providers with more than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa.

Service providers use Fortumo's platform to manage the end-to-end customer lifecycle of mobile users on these networks through the company’s bundling, carrier billing and messaging solutions.

Fortumo's platform is used by thousands of leading digital merchants including Google, Spotify, Electronic Arts and EasyPark. Founded in 2007, Fortumo has offices in San Francisco, Madrid, Beijing, Delhi, Singapore, Estonia, Hanoi and Taipei. For more information, please visit https://fortumo.com.