Feb. 25, 2019
Nayax LLC, a provider of cashless payments and telemetry solutions, has become the first payments partner to integrate Visa sensory branding cues with its mobile payment application, Nayax announced in a press release. Monyx Wallet from Nayax enables digital payments at unattended automated machines.
The Visa sensory branding cues suite includes sound, animation and haptic cues that communicate to consumers that their payment — sometimes made in the absence of a traditional payment card —has been successfully authorized and that the transaction is complete.
Monyx Wallet users in 21 countries will be among the first to experience Visa's sensory branding suite when they buy a product or reload credit on the app using their Visa card. Nayax used the software development kit on the Visa Developer Platform to integrate the suite into the Monyx Wallet app.
"Nayax already enjoys a longtime working relationship with Visa, a world leader in digital payments, and is excited that Monyx Wallet is the first application to incorporate Visa's suite of sensory branding globally," Nayax CEO Carly Furman said in the press release. "Introducing these new digital representations of the Visa brand into our solutions will give Nayax consumers and operators the assurance they have come to expect when they use Visa."
Monyx Wallet is a digital payment application for unattended machines that seamlessly integrates with Nayax cashless payment devices and management systems. The application offers operators of unattended machines the opportunity to market their business and build customer loyalty with branding, virtual coupon cards, advertising and other consumer engagement campaigns.
Topics: Card Brands, Mobile Apps, Mobile Payments, Technology Providers
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