Citi, Mastercard to roll out real-time rewards redemption for shopping, dining

June 25, 2019

Citigroup Inc. announced a new rewards feature with Mastercard to allow Citi ThankYou cardmembers to get real-time alerts and redeem their points on a variety of purchases at the point of sale in stores. 

Citi said that starting in July that ThankYou members would be able to use its new Pay With Points feature to get push notifications after eligible purchases and use accumulated points for a variety of rewards, ranging from groceries to entertainment and department store purchases. 

Citi is the first major issuer to allow U.S. cardmembers to apply their points in real time for shopping or dining, according to the company. 

Citi officials cited data showing 86% of customers would redeem their points if they could do it in real time. 

"Our customers work hard to earn those points and we want to make it as rewarding as possible," Mary Hines, head of customer engagement and innovation, Citi Branded Cards, said at a press breakfast in Manhattan today. 

The Pay With Points feature works with Citi Prestige, Citi Premier, Citi Rewards and Citi ThankYou Preferred cardmembers. 

Cardmembers who don’t want alerts after each eligible purchase can set up alerts daily or weekly, and can also set up a minimum dollar amount for an alert. They can also set up email alerts instead of mobile alerts. 

Citi ThankYou cardmembers in the U.S. will be able to use Pay with Points using Citi.com or the Citi mobile app to set up push notifications to find out which points are eligible for ThankYou Points redemption. 

Citi ThankYou cardmembers can also redeem ThankYou Points for eligible purchases online, according to Citi. 

Image courtesy of Citi

 

Topics: Card Brands, In-App Payments, Loyalty Programs, Mobile Banking, Mobile Payments, POS, Restaurants, Retail

Companies: Citi, MasterCard

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