Cubic launches reloadable merchant app for Los Angeles transit system

June 13, 2019

Cubic Corp. said that its Cubic Transportation Systems division will upgrade the Los Angeles county TAP point of sale devices with an Android-based app that will allow 450 retail merchants to reload bus and rail fares at the cash register.

Cubic said the Mobile for Merchants application will let commuters reload their transit fares directly with these retail merchants, which may be the only immediate option to reload fares while waiting for the bus or other transit stops when they need to ride to work.

"The majority of transit rides originate with bus travel, and at most bus stations there are not means of adding value to your card or purchasing your monthly pass," Josh List, senior program manager at Cubic Transportation Systems, said in a phone interview.

The merchants range from neighborhood grocery stores to check cashing places, public libraries and other locations. The system is very small and easy to deploy, doesn’t require any expensive equipment upgrades for merchants and sits on the countertop.

The LA public transit system carries about 1.2 million passengers during the week and operates two subways and four light rail systems with a total of 93 stops.The bus fleet includes almost 2,500 buses and almost 14,000 stops throughout the system.

Cubic has an extensive history of helping to automate public transit systems with smart cards, contactless payment systems and other upgrades. The company is involved in the New York City contactless subway and bus pilot that launched at the end of May.

 

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Topics: Contactless / NFC, In-App Payments, Mobile Apps, Mobile Payments, POS, Retail

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