March 20, 2019
MoviePass, the digital movie subscription platform, has announced the return of its uncapped plan of $9.95 per month for a limited time.
According to a press release, the service will be available at the $9.95 price when customers prepay for a 12-month period via electronic funds transfer. The service also will offer an uncapped month-to-month service for $14.95 per month, available to customers paying by credit card. The prices will be available for a limited time only.
The service will cost $19.95 per month once the promotional period ends, according to the company.
The company said that following modifications to combat earlier "violations" of its service terms, casual users should have the ability to see a wider selection of movies than has been available in recent months.
"We are — and have been — listening to our subscribers every day, and we understand that an uncapped subscription plan at the $9.95 price point is the most appealing option to our subscribers," Ted Farnsworth, CEO of MoviePass parent firm Helios and Matheson Analytics Inc., said in the announcement.
Customers will be able to book a movie reservation up to three hours before showtime, and arrive at the theater as early as 30 minutes before the show or as late as 10 minutes after their movie has begun. Customers will be able to see unlimited 2D movies across network that includes 30,000 theaters nationwide.
The announcement comes just weeks after the company announced plans to move away from dependence on Hollywood studios. The company went into a financial tailspin last year after launching its original $9.95 per month service, which allowed customers to got to an unlimited number of first run movies. The service cost the firm hundreds of millions of dollars, causing its stock price to plummet.
The MoviePass Select, All Access and Red Carpet plans that originally launched in December will no longer be available for purchase, however existing subscribers will be able to continue on their plan.
Topics: In-App Payments, Mobile Apps
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