Austin book store adds featureOne Austin, Texas-based bitcoin merchant was quick to embrace the feature, as he says he had long lobbied for Yelp to promote bitcoin.Harlan Dietrich, owner of Brave New Books, has been accepting bitcoin for 20 months, but only more recently started using Yelp. Dietrich says that about a year ago he told the company he would refrain from getting a business account until Yelp accepted bitcoin, though he did create an account before this most recent announcement.He expressed hope his initial holdout had an influence on this latest update, saying:“I think I did plant a seed somewhere in the office.”From the perspective of the ecosystem, Dietrich says he’s happy that Yelp has introduced the new attribute, as he says it’s likely to be seen by the platform’s tech-friendly users.He added:“I think it’s great that we’re specifically targeting [early tech adopters] through a service like Yelp.”‘Buzz about bitcoin’Yelp’s blog post also came with some additional information for those who may be unfamiliar about bitcoin.The company, which has a market capitalization of nearly $4bn, lauded bitcoin as a “fast, secure and low-cost digital payments” tool that enables businesses to conduct transactions without storing sensitive user data.Added the company:“We’re hopeful the introduction of the Bitcoin attribute will provide yet another way for consumers to connect with great local businesses.”Image via YelpmerchantsyelpOriginal author: Pete Rizzo