Founded in 2021, Bling developed its offering from a pocket money card and associated app into a holistic platform for families. Starting out as an app with a payment card that gives parents full control over their child’s spending, the platform now includes digital solutions in the areas of payment, investment and mobile communications for the whole family. In February 2024, the offering was expanded to include ’Bling Mobile’, family-friendly mobile tariffs in cooperation with Deutsche Telekom.Less than two years after its market launch, Bling has 150,000 revenue-relevant family members on the platform.Nils Feigenwinter, co-founder and CEO of Bling says nearly 70 per cent of parents are overwhelmed in their daily lives and risk burnout: “Our app delivers sustainable relief for families by providing tools that educate and enable: from easy payments and investments to a task and shopping planner, and family-friendly mobile communications."