Attackers have healthcare entities in their crosshairs, and their favorite targets are easily-compromised credentials. Tracy Hulver of Synchronoss Technologies offers new ideas for how security leaders can reduce risk and protect sensitive data by better securing identities.

In some ways, healthcare is no different than any other sector, says Hulver, Director of Identity Strategy at Synchronoss. "Everyone is in danger; all the data has a threat against it," Hulver says. "But in other ways healthcare is different because people's privacy is at the heart of healthcare information, so not only is there a financial component and motivator ... but also there's a strong privacy element as well. If there's anything that I want to keep private as a citizen or as an individual, healthcare information is at the top of that [list]."

In an interview on how to strengthen identity management in healthcare, Hulver discusses:

Common characteristics of healthcare breaches; Why healthcare entities have been slow to embrace multifactor authentication; How to gain business support for new ID management solutions.

Hulver is director of identity strategy for Synchronoss with responsibility for helping to guide the direction of Synchronoss Universal ID and helping Synchronoss customers reduce the risks of identity fraud through better protection of online credentials. Prior to joining Synchronoss, Hulver was Chief Identity Strategist for Verizon where he helped oversee the company's identity strategy and roadmap.

A well-known industry leader in the areas of cyber-attacks and security intelligence, Hulver is a member of the Computer Security Institute, the National Cyber Security Alliance, the Armed Forces Communications and Electronics Association, the Information Systems Security Association, the Cloud Security Alliance and the Open Identity Exchange. He also served on the Department of Homeland Security's National Cyber Security task force.