UK-based fintech SumUp has launched SumUp Pay, a digital first wallet with an integrated loyalty scheme to facilitate shopping locally and get rewards. As one of the first direct-to-consumer offering launched by SumUp, the SumUp Pay app offers a secure payment mechanism for consumers across Europe, and is equipped with several features designed to enhance the user experience and make everyday purchases as seamless and convenient as possible.

Perks associated with the product: A SumUp Pay virtual Mastercard which can be topped up using a saved card or via bank transfer, allowing users to make remote or in-person purchases enabled by Google Pay and Apple Pay, transfers and withdrawals; An integrated loyalty scheme focused on supporting local businesses - not only allowing users to collect rewards on every pound spent on their SumUp Pay virtual card, but earning more points for paying at SumUp merchants; One-click secure remote payment for SumUp merchants; Payment via a SumUp QR Code by scanning the code with the app; Consumers can send and request money from friends. Availability and utility The SumUp Pay app is now available for free in the UK, Germany and Italy via Apple’s App Store and Google Play Store. New customers are also entitled to receive a GBP 10 points bonus upon successfully completing the sign-up process, to be spent at any SumUp merchant.

Consumers will have a comprehensive overview of their transaction history which can all be tracked in one place. While the SumUp Pay app offers an attractive proposition for consumers that want to save money on everyday purchases, it is also welcomed by the small business community who in turn can make use of the rewards programme as an innovative marketing solution, at no extra cost to their business. This kind of ecosystem between consumers and merchants creates a profitable situation for all parties involved.

The consumer saves money and is rewarded for everyday spending, while the loyalty scheme incentivises them to shop locally, thus helping small businesses to boost sales and build longer customer relationships. .