France-based payment services provider Worldline has partnered with retailer JD Sports Group to allow customers to make donations using Pennies ' micro-donation application. This launch is another step in the strategic partnership between Worldline and JD Group, as the retail group deploys the additional charitable donations service provided by Worldline and Pennies.

Currently, the product runs across 151 locations and will be fully implemented in Q3 of 2022 to circa 679 stores in the UK, across JD Group including Tessuti, Size, Scotts, Go Outdoors, Black, and Millets fascia. Pennies is a fintech charity that offers a digital charity box option that can be integrated into the point of sale. Worldline has long been a partner of Pennies, and both have worked together to enable millions of micro-donations to support a wide range of charities since 2011.

How its done? JD customers, when tapping or inserting their card on the payment terminal in JD Group stores, will be prompted by the application, asking if they would like to top-up their purchase by GBP 0. 2 for charity. This solution is entirely digitally driven and once donations have been collected, Pennies grants the majority of funds to the merchant’s nominated charity partner, in this instance, the JD Foundation.

The solution enables a faster processing of charitable donations allowing JD Group to make a bigger impact with their charitable work through the JD Foundation as they will receive and increase funds faster through more proactive customer engagement. The anticipated increase in charitable donations will support the JD Foundation Together We Can project. Worldline brings its expertise in payments services and enables the Pennies donation option by integrating it in the payments’ infrastructure.

The main driver is to generate funds for the JD Foundation’s new project, Together We Can, whilst bringing the customer and store teams on the journey too. Pennies’ officials stated that their 10+ year partnership with Worldline has seen them unlock millions of micro-donation opportunities, and they’re happy to bring they digital charity box functionality to JD Sports brands. Giving customers a way to support the Together We Can campaign with affordable, intuitive point of sale digital donations will help JD Sports make a positive difference.

More about Pennies Pennies is a fintech charity fintech, putting social purpose at the heart of business, working with UK brands in retail, hospitality, and the paytech industry. Pennies’ ‘digital charity box’ gives customers paying by card, digital wallet, and emerging payment channels, a way to add a small donation to their purchase when shopping with participating retailers. More details about Worldline Worldline is a player in the payments industry and a technology partner for merchants, banks, and acquirers.

The company provides its clients with sustainable, trusted, and innovative solutions fostering their growth. Services offered by Worldline include in-store and online commercial acquiring, secure payment transaction processing, and numerous digital services. For more information about Worldline, please check out the company profile in The Paypers Company Database.

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