It seems almost everyday we hear about how vastly popular mobile commerce is becoming; about how essential it is for online retailers to optimize their sites and understand the nuances of mobile shopping. There is a reason for this: just take a look at the numbers from Black Friday & Cyber Monday (which you can find in our blog here and here) and smartphone adoption rates that are at 48% and growing.

At the 2012 Mobile Shopping Summit, you will be able to get a better and more comprehensive understanding of this skyrocketing sector. Take aways will include, among others:

• How to optimize usability to build a competitive mobile experience
• How you can create a fully integrated marketing campaign that bridges mobile, web, TV and print.
• How to incorporate CRM in mobile/social media campaigns to keep customers coming back
• How to build a tablet-specific offer that is adding true-value

Be sure to come visit us at Booth 5 so we can discuss how personalization can help you and your consumers get more out of their mobile experience.

We look forward to seeing you at the Westin from April 23-25 in our home town of San Diego.