The mobile industry has gone through what can only be described as amazing growth and has moved to the centre of attention. Our life has been transformed by the ability to constantly stay connected via mobile devices. The impact of smartphones and iPads on businesses, consumer behaviour and our day to day interaction is one of the most interesting observations we all experience as a user. Mobile 2012 focuses on the trending topics in this space and provides panoramic views and strategic insights.

Mobile 2012 Themes Included

• User Experience
• mCommerce
• Mobile Platforms: iOS vs Android vs Windows 7
• Mobile Advertisement
• Mobile Consumer Behaviour
• Mobile Strategy for your Business
• Mobile Publishing: Native Applications Vs HTML5

Digital Workshops

Lead by top industry professionals, the Digital Workshops aimed to provide a crash course in a collaborative environment, with great outcome for the attendees.

• Digital Workshop 1: Multi Channel Campaign Management
• Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends