Cannes Lions, the premier international advertising festival in Cannes, France takes place from June 17-23, 2012. MMA will be joining Cannes in making 2012 the year of mobile. For the first time this year, the Cannes Lions Festival will include Mobile Marketing as a distinct and separate category.

In keeping with the “Festival” theme of Cannes and in a way that rises above the noise already a part of the week, MMA has created a program called: The Mobile Circus Comes to Town. The program will be a balanced combination of entertainment and innovative and creative ways to showcase and draw attention to the power of Mobile Marketing.

Cannes organizers have told us that “it is the most exciting program they think they have heard of at Cannes”and are working with us to ensure integration throughout the Festival for the highest level of visibility and exposure for the program.