Cutting through the Mobility Hype - How to Create a Mobile Strategy for Your Business

Having a mobility strategy is now a critical requirement for many organizations but it's more than just email and internet access on a mobile device. To truly create a dynamic mobile enterprise, the strategy needs to encompass devices, platforms, networks, applications, social media/unified communications and security.  It's a confusing environment and organizations are looking for best-practice examples in areas such as mobile security, applications development and bring your own device (BYOD).

This IDC conference "Cutting Through the Mobility Hype" is designed to do just that - strip away the rhetoric and provide attendees with a clear understanding of the latest developments in mobility, the reality of NFC/Mobile payments and how to develop a comprehensive mobility strategy that best suits their business requirements.

The agenda has been created to provide a mix of IDC's analysis and views on where mobility will go in 2012 and beyond as well as practical case-study examples around mobile strategy and applications development. Attendees will also hear about the future of NFC and the latest developments in security and social business for mobile environments.

Cross-industry in focus, the conference is best suited to mid/senior level IT and line of business executives that need to understand how developments in mobility can drive the business to higher levels of success, including IT Management CxO’s, MDs, Directors, VPs and Senior Managers. Those responsible for mobile applications will also be interested in the material presented.

For sponsors it is an excellent and unparalleled opportunity to reach a defined target audience and present practical guidance and examples to help organizations create clarity amongst the confusion of the broader mobile environment. For too many companies, mobility is potential minefield and sponsors have a unique opportunity to position themselves as trusted advisors to the audience.