NFC Bootcamp™ registration is now open for its inaugural event in Sydney, Australia, August 15-16.

Venture capital investments in mobile payments and advertising grew from $404 million in 2010 to $1.15 billion in 2011. That is an increase of 284 percent! Add the projected increase of NFC-enabled cell phones in the hands of consumers from 40 million at the end of 2011 to more than doubling to 100 million by the end of 2012, and the possibilities to enhance your company’s customer experience are endless. But how do you navigate the NFC ecosystem effectively to implement solutions your customers are demanding?

NFC Bootcamp™ invites you to explore the world of NFC— the capabilities, uses, best practices, infrastructures and platforms— to successfully market to your smartphone-savvy consumer. All this from some of the world’s leading NFC experts— who bring hands-on expertise in rolling out NFC-enabled programs