Holistic Mobile Planning
Trevor Hamilton
Velti

Multiple touch points and industry fragmentation make mobile one of the most difficult platforms on which to plan and execute strategy. Widely recognized as a leader in the US mobile advertising and marketing industry and leveraging 6 years of direct mobile solutions experience, Trevor Hamilton will take you on a tour of the mobile platform. Learn how to properly create and execute a mobile marketing mix that will not only achieve brand objectives, but leapfrog you ahead of the curve and turn you into a mobile marketing rock star. 

Mobile Planning for Social Integration
David Berkowitz
360i

The numbers for social networking usage are staggering and smartphones continue to play a key role. With 50+ million US and EU5 smartphone users accessing social apps at least once daily. David Berkowitz, 360i’s emerging media specialist is one of the industry’s leading experts in understanding how mobile and social work together to drive success. David will discuss how to evaluate what social apps are right for your brand and how to execute seamless cross-platform campaigns to drive consumer engagement. 

Navigating Mobile Creativity
Theo Skye
Medialets

The proliferation of mobile devices has brought with it a phenomenal range of new creative opportunities for advertisers — as well as a new set of creative challenges. In this session, one of the leading innovators in mobile creative and rich media, Medialets’ own Executive Creative Director, Theo Skye, will help you understand how a “mobile first” approach to planning out your campaign creative makes it possible to realize the benefits of mobile’s rich environment while also reducing its apparent complexity.