Multichannel Management in Retail Banking |
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- Multichannel Management in Retail Banking
- 8-9 Nov 2012
- Istanbul, Turkey
- Key Topics
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- Evaluate and update the role of the branch to meet the ever-changing customer needs
- Optimising your digital channel management to keep up with innovation
- Discuss how social media can be used to improve customer interaction
- Perfect the customer journey through all channels
- Achieve seamless integration of channels to enhance the customer experience
- Key Features
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- ABN AMRO focus on the modernisation of the branch
- Garanti Bank explore the challenge of seamlessly integrating channels
- UniCredit Bank Austria look into developing channel-specific functions
- Akbank examine the opportunities and new strategies in the mobile market
- Event Focus
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As the number of channels through which customers can go about their personal banking increase, so does the challenge to retail banks of managing these rapidly evolving channels. Customers are demanding more flexibility with their banking and so banks are under pressure to offer a seamless multichannel strategy to make the customer experience as comfortable as possible.
This marcus evans conference will enable you to meet with industry peers to discuss how to adapt your channel management strategies to the new digital age. Traditional channels must be reinvented whilst banks must also take advantage of the huge opportunities in innovative channels, such as mobiles and social media.
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Location Istanbul, Turkey |
Additional Information about this event: |
From Thursday 08 November 2012 - 08:00am
To Friday 09 November 2012 - 05:00pm
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Official Event Website: more info |
Number of expected attendees: Not defined |
This event has an exhibit: Not defined |
YouTube Video for this event: |
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