Today's consumers want to know how a brand or product fits into his or her lifestyle and values, and know it fast, regardless of whether the product has a brick-and-mortar presence. Online buying has arrived, while social media, offering the advantage of personal “trust”, is helping to spread it like wildfire. For online buyers, it's the immediacy, convenience and painlessly fast transactions that have proved so compelling. Does eCommerce + social media benefit only small, nimble retailers? How can big brands capitalise on this game changer to work in their favour?

Is your lack of knowledge about social media marketing hindering you from reaching out to a global audience?

Can you determine which social media platforms will effectively complement your online website?

Do you know how to combine social media with eCommerce to drive profitability?

Join us at this two-day conference to equip yourself with innovative strategies to incorporate social media into your online business. Discover how brands like Dell, Hewlett-Packard, Samsung, Singapore Post, GlamGirl and more have revolutionised their business models and successfully created vibrant communities, conversations and connections to turn followers into buyers. Determine how social commerce can apply to your business. Learn how to effectively manage online and offline channels and pick up critical social media metrics to measure the return on your investment!

Online buying is a trend that can only accelerate as mobile Internet access becomes more and more prevalent with the explosive growth of smartphones and computer tablets.