Data-Driven Marketing: Where the Innovators Are

Overview: We are living in a data-driven world where consumers – and the economy – are enjoying greater benefits from innovative data use than ever before. The ability to collect and analyze data to drive strategic marketing is reshaping how individuals and organizations engage, interact and benefit from one another.

And yet, threats to this data-driven way of life are growing every day. Congress and regulators seem set on putting an end to the collection and use of consumer data by marketers and fundraisers. 
As a proud partner in the first-ever Data Innovation Day, DMA is hosting a virtual event to celebrate data-driven marketing innovation – and to engage data-driven marketers in the growing data debate that is taking shape in Washington and around the world.

Attendees will:
• Hear from those at the forefront of data-driven marketing innovation. 
• Learn best practices for fostering innovation in your organization. 
• Consider privacy implications as the march to use marketing data in new and innovative ways continues.

Moderator:

• Ginger Conlon, Editor-in-Chief of Direct Marketing News

• John Boris, CMO of Shutterfly (invited)
• Pam Dixon, Executive Director of the World Privacy Forum (invited)
• Fatemeh Khatibloo, Analyst at Forrester Research (invited)
• Rachel Nyswander Thomas, Vice President of Government Affairs for DMA
• Joe Zawadski, CEO of MediaMath (invited)

Sponsored by DMA