As people spend less and less time at home in front of their televisions, brands need to find creative ways to reach their target consumers. With a huge focus on proving return on investment (ROI), spending will continue to flow towards more measurable mediums like mobile. The ability to enhance existing out-of-home media with mobile capability accomplishes both objectives by allowing advertisers to measure the ROI of their campaigns and adds value to the consumer experience.

Near field communication (NFC) is a unique mobile capability that opens the door to many creative engagements with consumers. From enabling tradition to digital out-of-home venues, NFC can turn a one-way impression based medium into a two way interaction between the brand and its user base. Join NFC Bootcamp™ and Blue Bite's Mikhail Damiani at this free webinar to learn what types of media can be enabled with NFC and how to best engage with consumers to improve the effectiveness of your campaigns.