iMedia Brand Summit

February 3-6, Amelia Island, Florida

Emerging consumer technology has forced a reset in the rules of digital merchandising and marketing. This iMedia Brand Summit will shed light on the strategies, partners and case studies paving new ground and driving the bottom line.

The Moments of Truth

The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and big data. The relationships between brand marketers and their consumers are all now dialectic and require brands to embrace their technology partners in ways they used to embrace their agencies.

This iMedia Summit will shed light on the issues, strategies, partners and case studies affecting change at the "moments of truth." This February, join senior brand marketers for three days to collaborate, network, share successes in...

• understanding consumer behavior across "moments of truth" including a CES Round-Up
• Harnessing and leveraging big data for maximum returns
• Embracing Shopper Marketing 3.0: Touch points, technologies, targeting and tools
• Forming Omni-channel digital marketing strategies and resource planning
• Vetting the right technology & measurement partners

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