Marketers are facing ever-growing challenges in gaining not only the time of conference attendees, but also in gauging the intent of those attendees. Much time, effort and dollars are spent in creating the right messaging and branding to motivate potential buyers, but those messages often get lost in the clutter of conference collectables and materials. Your audience leaves the building without speaking with you, and those beautiful marketing pieces end up in a landfill without so much as a bit of data collected for analysis. How can marketers enhance the experience for potential customers AND gather the data, statistics, metrics and business intelligence needed to move that potential to a qualified lead with the sales organization? Join the NFC Bootcamp Webinar featuring Stéphane Doutriaux of Poken and learn how to leverage NFC for event management and marketing