Marketforce’s Social Media in Financial Services conference examines key techniques and strategies for making the most of your social media presence.

The social media boom has transformed the way businesses interact with their customers and with each other, and whether you want to build your brand, cultivate business relationships, or transform the way your customers’ online experience, there are plenty of opportunities for companies that can seize the social initiative.

With in-depth case studies from leading industry innovators, and plenty of time for peer-to-peer discussion and debate, the conference is designed to give senior executives across the industry insight into the latest social media thinking, including:

• Innovation and best practice in social media
• Designing a successful, cross-departmental strategy
• Leveraging the power of your data and creating social CRM
• Future trends, including crowdsourcing and gamification