Overview
Whether you’re a beginner in the direct marketing world, or a seasoned professional looking to be brought up-to-date on the latest techniques and technology, the 3-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design – across digital, direct, and integrated marketing – all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them.

Save your company time and money by avoiding typical DM pitfalls. Attendees tell us they have saved their companies many times the cost to attend! You'll speed up your learning curve, productivity, and advance your career.

• DM Essentials
• 360° marketing
• Offers & propositions
• Channel overview