Despite the euro crisis, uncertain economic conditions and rising energy and commodity prices over the German e-commerce, there has been rapid growth! It is predicted that the interactive trading in 2012 generated a record growth of 29.5 billion euros, more than half of sales are made online via this channel. But do you have the right e-commerce strategy to help you break through?

To be competitive, you have to react innovatively, quickly and be more customer-oriented. Consumers increasingly interact with different channels and devices. What does this mean for your e-commerce strategy and branding? How can online retailers use those new possibilities to enable a good customer experience to create? How can each individual channel be used to maximize your ROI?

eTail Germany is the leading online retail and e-commerce conference, specifically designed to support the growth of online commerce. This is achieved by high-profile interaction, networking and extensive thought leadership. What worked last year, will maybe not today and certainly not tomorrow - that's why eTail is crucial to the success of online retailers, whether large or small.