Overview

Everyone likes to be “liked.” But for companies using social media to achieve real, tangible, measurable results, the real question is, “How does this grow my business?”

From the largest Fortune 500 brand to the smallest Main Street retailer, social media is no popularity contest anymore: It’s about ROI. Leading companies like American Express, Major League Baseball, Nike, Victoria’s Secret, Apple, FedEx andMacy’s are finding ways to turn eyeballs into profits online and measure and learn from their results. What are the best practices top brands are employing to leverage the leading technology platforms—Facebook, Twitter, Foursquare, LinkedIn, Google+, Pinterest, Instagram—to attract and retain customers? How are they integrating multi-platform strategies to best reach their intended audiences, and turn engagement into dollars? How can both large and growing companies use social media to grow, get closer to existing and potential customers, build their brands, offer more responsive customer service, and better understand and take advantage of the growth in niche and local markets?

At Social Media ROI, we’ll explore what it takes to get beyond the like, the share, the tweet, the link, and the pin. In our one-day, single stage format, we will feature:

1. Best practice case studies from top brands on their cross-platform ROI and engagement strategies.
2. Growth: Not an Intuitive Sport. Stories from fast-growth companies who got bigger fast using—and measuring—their social media outreach. How’d they do it? What role did social media play in their trajectory, and how did they measure their social successes and failures?
3. What’s tangible, what’s real: The latest findings on specific metrics you can use to measure results.
4. Cracking the Mobile Code in Social Media: What’s next?
5. Loco for Local: How top brands are getting to the right places at the right time. Learn their secrets.
6. How social media is transforming brand marketing and the CMO role—forever.

Who should attend:

• Marketers who want to put metrics behind their Twitter, Facebook, and other social efforts
• Publishers interested in learning how to maximize their social efforts
• Consultants and agencies who want to offer their clients a clear ROI picture
• Investors in social-media analytics companies who need to stay abreast of market trends and market needs

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