Loyalty Marketing 101

Overview
Join us for the Loyalty Marketing Fundamentals, where you’ll discover what it takes to cultivate loyal customers, reduce attrition, and improve profitability in two information-packed days. With the help of expert COLLOQUY faculty, you’ll be assigned to a team where you’ll work a case study, utilizing your new knowledge. We guarantee you’ll leave with the skills, tools, and techniques to develop an effective loyalty strategy that recognizes and rewards your best customers—whether you become a player in another program, launch your own proprietary program, or become a sponsor in a national coalition program, you’ll have the knowledge to determine which strategy is right for you.

This workshop and certification course offers "real-life" examples from a wide array of industries, as well as intensive practice of new skills through our innovative case study exercises. Since 1999, over 1,000 executives have attended and profited from this one-of-a-kind workshop.

Sponsored by DMA and COLLOQUY, you get the combined strengths and training leadership of two outstanding organizations.

• Turn loyalty into your competitive weapon
• Create a strategic framework to guide the program
• Design the ultimate loyalty value proposition
• Estimate costs of your loyalty program and evaluate results on a financial basis