• Addressing the core operational challenges and capability requirements for executing a mobile strategy
• Leveraging the convergence of Big Data, advertising and payments to enhance the consumer experience and drive transactions
• Adapting to the evolution of payment processing to recognize new revenue streams

The mobile industry has reached a critical point; the business case for mobile payments has been widely communicated and the ecosystem is in agreement that all stakeholders need to work towards the goal of widespread acceptance and consumer adoption. Yet, today’s mobile consumer has increasingly advanced needs, is more discerning and responds to marketing differently than before. This shift in customer behavior is generating new and vast amounts of information that when used effectively, has the ability to act as a powerful gateway to successfully engage consumers in ways never possible before. Therefore, merchants, banks, card brands and all members of the paymentsuniverse must also consider the value-added services beyond the payment itself such as loyalty, offers and redemptions and have systems in place for monetizing mobile users through advertising and data analytics.

How do we actually embark on implementing these processes? What does each participant need to do in order to get their individual mobile payments and commerce strategy off the ground and drive ubiquity? How do advertisers utilize Big Data more dynamically in order to identify customer trends, respond to actual behavior and leverage this knowledge to successfully execute a mobile marketing strategy that will enable them to better serve their customers, influence purchasing decisions and turn these into actionable sales and payments on a mobile device and across all retail channels? How are payment networks working to successfully drive mobile payments, commerce, marketing and Big Data?

Strategic Solutions Network’s 6th Annual Mobile Commerce and Payment Innovations Summit focuses on the fundamental components related to mobile payment, commerce and data analytics capabilities that you need to consider in order to thrive in this continuously developing environment. Gain insights from industry experts and peers who have experienced or are currently working through the same issues in order to successfully launch your own mobile programs and create a retail economy that benefits the entire ecosystem. Discover how to properly harness mobile, social and location-based consumer analytics to close the loop between marketing and actual sales.  Don’t miss this opportunity to learn from industry insiders who guide attendees through the myriad of next generation, cross-platform solutions that continue to emerge as traditional payment players, startups and alternative providers strive to differentiate and compete in this market.