In June 2013, ProcureCon for Digital and Marketing Services will bring together over 120 senior level marketing procurement professionals to discuss and debate best-in-class, collaborative practices to source, purchase and manage digital and marketing services. It will be the ONLY event in Europe to approach the marketing category from the procurement point of view, bringing together cross-industry marketing and procurement professionals in one room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250 companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel and hospitality sectors.

Bring yourself, as well as your marketing counterpart to maximise learning’s and optimise your organisation’s collaboration.

• Digital and marketing services is often a company’s largest indirect spend category
• Procurement teams are increasingly involved in governing the purchasing of marketing-related services to achieve efficiencies
• It’s a crucial yet very complex, fragmented and rapidly evolving category

Yes, marketing is unique in many ways in that it drives top-line revenue generation, and some areas are more art than science (not just the creative side but also how to translate the activities into something quantifiable and measurable) but it is still a category which can be mapped out in a flowchart, processes tweaked and even the ability to apply six sigma thinking to areas that are about operational efficiency and/or purely tactical in nature.

A profound change to the marketing landscape in recent years has been the higher involvement of procurement officers due to tightening marketing budgets and the need for the marketing function to prove ROI and show their value to the CEO. All companies have a marketing budget, and both the relative immaturity (from a procurement perspective) and the need for marketing and procurement to battle friction, makes it key for procurement to acquire in-depth marketing knowledge and for marketing, procurement and agencies to jointly develop sustainable business practices.

ProcureCon for Digital and Marketing Services is a procurement event looking at the challenges of managing marketing spend. It will be the only event to hear best practice on STRATEGY, EXECUTION, ROI and OPTIMISATION (implementation) of spend programmes within each of the areas of marketing from companies that are ahead of the game – helping you to manage your spend and optimise it to impact the top line.

Unlike other industry events, which are either thinly veiled sales-pitch platforms or hectic trade shows with thousands of lower‐level attendees being shuffled around,ProcureCon for Digital and Marketing Services will focus on the quality of attendees. The intimate size and relaxed atmosphere will make it easy for attendees to make meaningful, lasting connections with colleagues and potential new service partners.