Mobile Financial Services Summit becomes Mobile Wallet and Retail Innovation

OVERVIEW

After 15 successful years of delivering the Mobile Financial Services Summit, Informa Telecoms and Media is proud to again reflect the changing industry focus and announce Mobile Wallet and Retail Innovation, one of three complementary  events which make up the Digital Services World Congress, taking place on the 18th and 19th June 2013 in London, UK.

With some operators blocking competing wallets from their phones, Google launching a new cloud-based model and Apple’s still questionable commitment to NFC in its new models, the mobile wallet business case is still unclear. The Mobile Wallet and Retail Innovation event is well timed to address the mCommerce ecosystem’s critical business, partnership, technology and security questions, as both operators and OTT players begin to implement different approaches to securing ROI through their m-payment proposition.

And service providers are not alone in perceiving the revenue opportunities brought by mCommerce, with retailers and brands completing the ecosystem as they develop their applications and enhance their products through mobile advertising and marketing campaigns. With couponing, location based services, loyalty schemes, SMS and QR codes now being adopted to extend their reach to consumers and enterprises, Mobile Wallet and Retail Innovation comes at an exciting but yet still nascent stage for mobile retail innovation.