Mobile ad networks, with ads from mobile apps to Web sites are the new and thriving business future. Mobile Ad-spend is moving quickly in to the multi-billion dollar range. The scene is set and consumers are spending greater time and money on their mobile devices. To tap into this massive opportunity and market, advertisers need to keep up with this trend.  They will need to go where the customers are spending most time in.

What are some of the key driving factors for 2013 and beyond? Real-time bidding is an emerging ad technology which provides advertisers greater control and management of their target audiences. Also, publishers get a better opportunity to sell ad space and hence monetization strategies will be put into gear.

 This event explores the key domains in mobile advertising as well as market specific opportunities:

ü  Targeting & increase ad-buy– the audience and buy-in. Find new & novel ways to reach customers. Also, to better understand the customers you are reaching.

ü  Transparency – understanding where your mobile ads are and customize site lists for best mobile sites and apps

ü  Inventiveness and investments

ü  Campaign impressions – speed is crucial and so is effectiveness. Gaining higher rates of CTR are vital

Get the right position and team to tap into the right market. To succeed, mobile advertising team must be able to innovate, create and develop optimized campaigns for greater profitability