As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm’s reach 24/7, it’s abundantly apparent that mobile’s “power of the personal” must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix.

Join us at the Beijing Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business.

What will be talked about:

The MMA Forum Beijing is a part of the MMA Forum Series which has been held annually in Singapore, New York, Miami and London since 2005 and attracted senior global participation from all segments of the mobile marketing ecosystem.

MMA Forum 2013 Beijing will offer insight on ways that mobile is adopted for marketing across China, Asia and beyond.  The following topics will be covered:

• Mobile SNS/Video/Gaming
• Cross Media integration
• Mobile Advertising Tracking & Measurement
• Mobile Best Practices
• Global Mobile Campaign Trend