AdMonsters Publisher Forum: Making Media Work | |||
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OPS is for online advertising leaders. OPS is where we tackle the big issues and learn to leverage operations for increased profitability. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams. While all of our conferences are focused exclusively on forwarding the careers of digital strategists, the Publisher Forum is even more specific in its focus, with attendance limited to the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include the strategic role of ad operations, data management platforms, mobile, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions. FOCUS QUALITY COMMUNITY |
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Location Boulder, CO | |||
Additional Information about this event: |
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From Sunday 18 August 2013 - 08:00am To Wednesday 21 August 2013 - 05:00pm |
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Official Event Website: more info | |||
Number of expected attendees: Not defined | |||
This event has an exhibit: Not defined | |||
YouTube Video for this event: | |||