Customer Experience Marketing

Overview
This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman at this new workshop designed to teach you the powerful 5-Step Relationship Marketing Process. You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza.com have achieved 10%-35% increases in sales using this process.

Attendees will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Gilt, MassMutual, IBM, Threadless, Microsoft, and Symantec achieved double-digit increases in response and revenue in this tough economy. Where possible, executives from these companies will present their case studies in person or via Skype. In addition, new Voice of the Customer research findings regarding social media and multichannel best practices will be provided.

Given Ernan’s reputation as an exceptional speaker, this workshop will be highly interactive, with ample time for in-depth Q&A and problem solving. Attendees will also receive an autographed copy of Ernan’s latest book, “Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay”.

Topics
Detailed discussion of each component of the 5-Step Relationship Marketing Process.  Find it on the website.