The Next Wave of Digital Marketing

No longer lingering on the horizon, mobile is already an integral component to most marketing strategies, in many respects commanding a "mobile first" approach from brands looking to reach on-the-go consumers. Brands, consumer platforms and media companies all have some level of mobile strategy. With device-agnostic infrastructure via HTML5 and millions of consumer applications across all facets of mobile consumption, this is not just the year of mobile - this is the future of mobile. iMedia summit will help senior marketers refine their knowledge, address ongoing barriers and discover innovative partners at the helm of mobile marketing.

This 2.5-day summit will cater to solution providers and senior marketing executives investing in and driving mobile marketing strategies. Rich networking and programming will feature:

• Consumer insights: tech adoption, shopper marketing 3.0 and the era of the on-the-go consumer including the social:local phenomenon
• Mobile advertising vs. app strategy: best practices and new media models
• Brand spotlight: insights from mobile forward brands
• Privacy, policy and platforms surrounding mobile
• Back-end mobile management and campaign analysis

Special Event Features include:

• iMedia Next Wave Innovation Challenge & Showcase (including an awards dinner)
• Mobile bootcamp: deep dive into mobile commerce - NFC, POS and the mobile wallet
• VC Spotlight and Round-Table Discussions
• Breakout Master Tracks