Ethan is an Executive Director at Warner Bros. within the Warner Bros. Technical Operations division and leads Technology and Business Strategy within the Worldwide Corporate Anti-Piracy group. Ethan spearheads several internal- and external-facing innovation initiatives within Warner Bros., focusing on ways to fast-track new and disruptive business models and technologies to prototyping and implementation.

In his Anti-Piracy role, Ethan oversees Warner Bros.’ efforts examining user behaviors online, particularly as they relate to the consumption of Warner Bros.’ content outside of legitimate channels.

Jason Kassin is Co-Founder and CEO of FilmTrack. A leading expert in the development of rights and content management solutions for the global IP supply chain, Jason launched FilmTrack in the 1990s after being asked to design contract administration software for some of the oldest and most respected names in international film distribution. A lifelong computer engineer, Jason was contracted by the NYC Board of Education while still in high school to develop an inventory management and control system for the Office of School Food and Nutrition Services. After graduating from Vassar College with a degree in Film and Theater, Jason built his own successful software consulting business while also appearing in films and television programs, and selling film and TV pilot scripts to DreamWorks, Fox, NBC and Paramount. Today Jason oversees FilmTrack’s day-to-day operations, strategic direction and delivery of business solutions to some of the world’s leading companies. An accomplished screenwriter and actor, he also navigates seamlessly between the technical and creative worlds from artistic inception through commercial exploitation.

John Calkins leads the Digital Front Office initiative within the Strategy and Transformation Center of Competence for IBM. In this global role, he leads a team focused on helping clients across multiple industries develop strategies to address the challenges and opportunities raised as consumers and businesses increasingly interact in a multi-channel, interactive environment, with expectations for personalized marketing and highly intuitive, consistently world class usage of data to support the customer experience wherever it occurs.

Prior to joining IBM, he was Executive Vice President, Global Digital and Commercial Innovation for Sony Pictures Home Entertainment, responsible for the digital transactional exploitation of SPE's film and television properties around the world, as well as developing and helping to implement an integrated approach to the home entertainment market across both digital and physical channels of distribution.

Previously at Sony he served as Executive Vice President of Corporate Development for Sony Pictures Entertainment (SPE), responsible for driving corporate initiatives in emerging business areas, coordinating corporate and divisional investments and divestitures and overseeing the implementation of the SPE mid range planning process. Prior to coming to Sony Pictures, he was President of Warren N. Lieberfarb & Associates (WNLA), charged with day to day responsibility for the company’s operations in its consulting practice and in its exploration and pursuit of opportunities in broadband video distribution, with backing from Microsoft, Intel and others. He came to WNLA from Warner Bros, where he ultimately held the post of Senior Vice President of Corporate Business Development and Strategy. In this role, Mr. Calkins became intimately involved in the Studio’s entry into such technology-driven aspects of the entertainment industry as wireless distribution, multi-player video gaming, and Video-on-Demand. He was instrumental in the creation of Movielink, the five-studio joint venture to distribute theatrically-released motion pictures on the Internet. He joined Warner Bros. as its Vice President of New Media Business Development in 2000.

Prior to joining Warner Bros, Calkins was with McKinsey & Company, as an Associate Principal in its Los Angeles office. During his four years at McKinsey, he developed strategic recommendations for companies in such diverse industries as theme parks, the Internet and retailing. He has also held positions with Trammell Crow Company and Pepsico’s Taco Bell restaurant division, and received his MBA from Duke University’s Fuqua School of Business as a Fuqua Scholar, awarded to the top 5% of the class. He has also been active on a number of private company and charity boards of directors.

William has spent his career as both a startup entrepreneur as well as an executive of a Fortune 100 company.

Prior to MuckerLab, William was the SVP and Chief Product Officer of AT&T Interactive where he owned P/L, Product Management, Product Marketing, and UX responsibilities for all digital advertising initiatives for greater AT&T. In 3 years at AT&T Interactive, he doubled revenue to over $1B and helped established AT&T Interactive as the 9th largest digital media company (ahead of Facebook), the largest digital local advertising company (ahead of Groupon), and the 2nd largest mobile advertising company (behind Google) in the U.S.

Almost 13 years ago, as a 23-year old, he was the founder and EVP of Product Development for BuildPoint – the leader in providing bidding management & marketplace services to the commercial construction industry.  William helped the company grow to over 250 employees and raised over $50M in venture capital. The company was acquired in 2004.

In between, William has led product teams at eBay, Green Dot (GDOT), and Spot Runner.

William has a B.S. in Industrial Engineering from the Terman School of Engineering at Stanford University and a MBA from the Wharton School of University of Pennsylvania.

William can be reached at william at muckerlab dot com.

John Trefry, Founder & CEO at 4WT Media