With consumers taking to social networks to share opinions and generate content around products and services, the dynamics between businesses and customers have shifted, putting the customer squarely in the driver’s seat. Companies need to embrace this change by updating their CRM strategies with a social element; social CRM - which facilitates collaborative conversations and where useful insights can be gleaned to add value to customer experiences.

How can you integrate social with traditional CRM to create a well synced social CRM strategy for your organisation?

Do you know how to effectively monitor social media updates and discussions for customer leads?

Can you decide which social CRM tools to use and the best methods to track ROI for your social CRM initiatives?

This interactive and dynamic 2-day conference will equip you with a holistic skill-set to formulate sound social CRM strategies for your organisation. Learn how you can establish your social CRM roadmap, monitor online customer conversations and create user-centric experiences. Hear industry professionals from Symantec, Lenovo, Sina Weibo, StarHub, SingPost, Hong Kong CSL Limitedand SAP share how they gain customer mindshare and create dialogues that their customers will value. Master the art of using social CRM to build virtual communities, drive engagement and sales, and generate maximum revenue for your business.