While email is still a heavy hitter among marketing channels, it is the integration of email with other channels that is having the most impact. Email is the backbone of the integrated, digital media platform that is paramount to success. EEC is designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions. The event will have four major components: two workshops; a three-track educational conference, including both traditional seminar formats, ask the experts, and elements of peer-to-peer learning; an interactive area that will showcase the sellers of email tools, technologies, services and infrastructure; and networking gathering for all levels of marketing professionals.