IR Focus: NY NOW is an exclusive offering of educational sessions at the market for home & lifestyle. NY NOW encompasses 100,000 products in 400+ product categories, and caters to 35,000 attendees from all 50 states and more than 80 countries worldwide. IR Focus: NY NOW will feature two seminars over two days that are perfect whether you are just starting out or need to expand your online expertise. Learn about web site best practices and gain new strategies for managing your online growth while staying true to your brand.