Marketing to the New Consumer

Keeping up with the connected consumer becomes more challenging for brands every day. From shifts in purchasing behavior to deeper psychological changes in the ways people think about their interactions with brands, the consumer-advertiser relationship has never been so complicated. Brand marketers are constantly tasked with new challenges related to driving high ROI while delivering significant value to consumers within their campaigns.

This February, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:

• New insights into the evolving consumer mindset
• Brands as utilities
• Building a great digital organization: hiring the right talent, getting legal on board, etc.
• The latest trends in social commerce and shopper marketing
• Finding and vetting technology and measurement partners
• A timely CES roundup