Social media offers an amazing avenue for brands to grow online. The immediacy and visibility offered by social media marketing has convinced many organisations to allocate greater budgets to social channels. However, with no clear social strategy or framework to analyse the success of social efforts, many social engagements are limited to posting to Twitter and Facebook and interacting with their fans and followers. Building strong emotional connections with consumers is critical but it is also imperative to determine whether emotions are turning into profits and meeting business objectives. A vast amount of data generated from social interactions can be effectively translated into actionable business strategies. The question is: How?

Can you develop a social media strategy that aligns with your brand's digital strategy (e.g. .COM, CRM, eDM, etc.)?
Do you know how to plan and build integrated measurement solutions, from mainstream to social media?
Are you able to measure the ROI of marketing and communications activities?

This 2-day workshop aims to equip you with practical skills in developing a holistic measurement strategy to evaluate the impact and value of social media. Learn how to optimise your content for greater impact and returns through data-driven decision making. Examine some great campaigns as creative examples of measurement. Learn how to apply a measurement framework for campaign KPI planning and reporting. Acquire the skills to measure cross-channel performance broken down by paid (paid search, digital display, etc.), owned (website, EDM, etc.) and earned media (social buzz, etc.). Master the techniques in traditional and social media listening and crisis management.