Join the top marketing and IT leaders at the critical 2014 CMO Briefing. This by invitation-only event for business leaders is the only Australian briefing that brings together two very important C-suite executive communities, the CMO and the CIO, to share experiences, best practices, learn and network. The coming together of CMO and CIO is timely in our super-charged and competitive region where marketing and IT are critical to the success of every business. 

At IDC's Australia CMO Executive Briefing, you can expect to:

• Hear from leading marketing pioneers and their CIO partners who are blazing the trails with technologies, mobility at the core, social as one of the necessity customer experience channels and analytics as a competitive tool
• Discover how they use advantage technologies can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply analytics to optimize your campaigns across channels and how to embrace the new mobile and social connected age to transform not only your thinking, but also your business

Mobile devices of our on-the-go world have transformed our existence. From the way marketers market to the way consumers relate to brands, nothing will ever be the same. Everything across the customer lifecycle—building brand awareness, the nature of engagement, creating purchase intent, and the final sale—has been disrupted by technology-enabled marketing.

IDC's Australia CMO Executive Briefing is the place to start transforming your own business with the 4 ICT pillars of mobility, social, cloud and big data/analytics.