TV, Video & Social

An estimated $118 billion will be spent on content marketing, video marketing, and social media in 2013. But where are those dollars having the greatest impact in terms of marketing ROI and the ever-fierce battle for the hearts and minds of consumers? Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? Furthermore, how are companies thinking about content, funding it, and creating it?

This March, join senior brand and agency marketers for 2.5 days to discuss strategies and tactics related to these challenges and more. Addressed topics will include:

• The latest trends in branded content creation and aggregation
• The new front lines in the video platform wars
• The development of content exclusively for social media dissemination
• The increasingly blurring lines among brands, publishers, and agencies
• The convergence of TV and video -- and what it means for buying models