The Big Data Exchange 2014 is the leading event for Information Management & Technology executives leading strategic big data initiatives and projects across Fortune 500 companies. The practical program’s agenda is focused on "Leveraging Big Data to Improve Company Performance and Increase R.O.I. through Efficient Enterprise Analytics."

While data has always been useful to create value and pursue new opportunities, it has become an essential factor of production in today’s global business world, just like physical assets and human capital. Big data is now an important aspect into every sector and function in the global economy. Much of today’s modern economic activity simply can not take place without the productive use of big data. It is creating significant value for the world economy by reducing waste and increasing the quality of products and services.

More companies are gaining a better understanding of the performance improvement opportunities that exist through the efficient leverage of big data. The pioneers, who have launched successful big data initiatives, are currently reaping the benefits of their early adoption. From productivity increase to revenue growth, Big Data projects are allowing companies to improve performance and gain that highly sought after competitive advantage. This is achieved, in part, by:

• Improving business and operational decisions
• Growing revenues through improved marketing
• Optimizing operations and reducing costs through better understanding of the organization and its environment
• Building teams with the appropriate skill sets needed to implement successful big data Initiatives
• Identifying and pursuing new growth opportunities

The Big Data Exchange continues its ongoing tradition of offering cutting-edge, interactive learning opportunities for data executives to gain actionable insights and carry on the ever-lasting innovation that makes them pioneers and leaders at what they do. This email address is being protected from spambots. You need JavaScript enabled to view it. today to learn how you might participate in this dynamic, executive-level exchange. I look forward to hearing from you!