If you're an entertainment marketer, it's your job to stay abreast of the latest developments in film, TV, gaming, and other entertainment properties. The iMedia Entertainment Summit will place you at the forefront of exciting new developments in this ever-changing industry. This one-day conference brings together the best and brightest minds in entertainment marketing to discuss, debate, and collaborate on the latest best practices for driving audience response, brand value, and revenue. It's a content-rich program that addresses topics including:

• New tactics and technologies for engaging consumers in an over-saturated entertainment environment
• The latest developments in social TV, gamification, and transmedia storytelling
• Content marketing strategies for the second (and third) screens
• The future of the entertainment media mix and its measurement