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IAB Leadership Meeting
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With consumers expecting *experiences* everywhere—in their news, entertainment, and advertising—the digital media and advertising industries must evolve to meet their demands. The 2015 IAB Annual Meeting program will look deeply at this evolution of content—ideation, narrative construction, distribution, and technology underpinnings—in both programming and marketing. Industry thought leaders will debate and discuss the present and future state of digital, OTT and mobile video, what metrics matter, and how native and content marketing layer into the programmatic landscape. Don’t miss the most influential gathering of senior industry leaders each year as they come together to weigh in on “Content and the Kingmakers”. - See more at: http://www.iab.net/events_training/2015/alm/overview#sthash.zG92IXrn.dpuf
Location Phoenix

Additional Information about this event:

From Sunday 08 February 2015 -  08:00am
To Tuesday 10 February 2015 - 05:00pm
   
Official Event Website: more info
Number of expected attendees: Not defined
This event has an exhibit: Not defined
YouTube Video for this event:
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