Key Takeaways:

Day 1: Determining appetite and aspiration

•  How to keep up with the exponential pace of change in the mobile sphere
•  How to create a full functionality checklist that supports your customers’ desires whilst at home, on the move, and in-store
•  The roadmap for mobile personalisation – Where to start, what to test, how to evolve

Day 2: Optimising conversion, today and tomorrow

•  How to accelerate the speed and scope of your mCommerce technology innovation
•  How to accurately and cost-effectively test your developments across multiple devices
•  Deep dive into mobile checkout: How to reduce cart abandonment and increase conversion